How do you visually communicate the idea of data protection, and make it as exciting and exhilarating as any other campaign Dell’s done to date? That was the challenge posed to Willis Collaborative for one of Dell’s recent campaigns.
The answer was to bring data to life itself. Willis Collaborative rendered beams of light, arcs of ones and zeros, and various was of showcasing energy to visualize data protection alongside dynamic split-screens of the solutions that make data protection possible. The result was a powerful showcase of Dell’s Data Protection portfolio used across Dell’s channels.