Bloomberg Screentime is a premier event in the media and entertainment industry, drawing influential leaders and innovators from around the globe. With just five minutes to make a memorable impact amidst a packed agenda, AWS Media & Entertainment faced the challenge of capturing immediate audience attention for their segment. AWS engaged Willis Collaborative to deliver a focused, impactful presentation highlighting standout customer success stories.
To ensure audience engagement from the first second, Willis Collaborative also created a dynamic 30-second sizzle video to open the segment. This high-energy edit featured rapid, visually engaging highlights of AWS’s clients that immediately commanded attention, setting a vibrant tone for the session.
The result was a captivating, high-impact segment that successfully stood out within Bloomberg Screentime’s busy schedule. The carefully crafted narrative and visually compelling opener effectively reinforced AWS Media & Entertainment’s leadership in delivering powerful industry solutions.