The inaugural Dell EMC World was a big deal for Dell Technologies. It marked the first customer event following the acquisition of EMC by Dell, and the first opportunity both Dell and EMC customers would have to hear from the new company.
While it was expected that the newly formed company would be somewhat of a draw for customers, Dell hoped to increase early registration numbers by securing a compelling roster of third-party speakers very early on. They turned to Willis Collaborative for their speaker strategy.
Working closely with Dell’s event team and senior management, Willis Collaborative proposed and executed two keynotes covering two parts of Dell’s event:
While it was expected that the newly formed company would be somewhat of a draw for customers, Dell hoped to increase early registration numbers by securing a compelling roster of third-party speakers very early on.