A new Dell campaign on IT Transformation demanded a new visual approach. The company sought to loosen the status quo with customers, having them see the tangible benefits of IT Transformation in other organizations to demonstrate that this is a subject they can no longer ignore. To help drive the point home, Dell turned to Willis Collaborative to produce a series of pre-roll videos that brought the IT Transformation story to life.
Each of the videos harnessed analyst data to showcase the benefits of IT Transformation. Willis Collaborative employed a bit of a “before and after” approach for the videos, animating in graphs and charts and then revealing the real world underneath with the charts and graphs mapped to that. The result was a dynamic, visually stimulating way to showcase IT Transformation.