AWS re:Invent stands out as AWS’s flagship annual conference, drawing tens of thousands of attendees from around the globe. Within this prestigious event, the Innovation Talks—ten highly prominent keynotes positioned directly beneath the CEO’s opening keynote—are among the most critical sessions of the conference. Among these, the Architecture Innovation Talk holds particular prominence, consistently attracting the high attendance from AWS’s extensive global community of developers and builders. In 2024, AWS once again trusted Willis Collaborative to deliver a compelling keynote experience.
Partnering closely for the second consecutive year with Shaown Nandi, Director of Technology at AWS, and Ben Canabas, APJ Director of Technology, and their respective teams, Willis Collaborative helped craft a strategic narrative around the concept of leverage: how organizations can effectively achieve more with fewer resources through intelligent and strategic application of technology. The keynote was carefully structured, opening with an engaging introduction by Shaown, followed by three insightful chapters delivered by Ben: Developer Tools, Data Strategy, and Generative AI.
Each of these chapters featured customer stories, with Intuit, ANZ Bank, and Siemens respectively highlighting real-world applications of AWS technology. Willis Collaborative provided a white-glove experience for these customer segments, meticulously interviewing speakers, crafting their unique narratives, designing visually compelling slides, and leading virtual rehearsals to ensure confident, impactful delivery on stage.
Visually, the keynote sought to set a new standard for Innovation Talks. Leveraging AWS’s newly refreshed visual identity, which had just debuted prior to re:Invent 2024, Willis Collaborative created striking and cohesive visual assets, including innovative motion graphics and an engaging opening video to introduce the themes.
The impact was substantial. Attendance at the Innovation Talk was exceptionally high, with strong sustained viewership continuing well beyond the live event. The keynote provided AWS’s global community of builders with actionable insights and frameworks.