Ahead of Davos 2024, Cognizant sought an engaging, thought-provoking way to present their unique perspective aligned with the forum’s central theme—rebuilding trust. Willis Collaborative partnered with Cognizant’s marketing and communications teams to craft an impactful thought leadership video that explored essential global issues such as responsible AI, healthcare innovation, reskilling initiatives, the blue economy, and critical areas of energy, water, and food security.
Willis Collaborative led a strategic approach, collaborating closely with Cognizant to pinpoint key themes and thoughtfully identify senior stakeholders who could offer compelling insights. Our team developed targeted questions, conducted interviews, and managed filming sessions in both London and Austin, ensuring diverse and insightful perspectives were captured.
Following filming, Willis Collaborative undertook comprehensive post-production, editing the interviews into a concise 10-minute video married to music and stunning visuals. The final video was showcased prominently at Cognizant’s chalet during Davos and was adaptable for broader digital use, including Cognizant’s website, YouTube, and shorter, engaging cuts optimized for social media.
The resulting video was exceptionally well-received, providing Cognizant with a compelling medium to express their thought leadership in an accessible, engaging, and visually appealing format—distinctly elevating their presence at Davos beyond traditional white papers and reports.