Marketing
Communications
For company, business unit, and product marketing initiatives, our marketing strategy process includes business ambition alignment, competitive analysis, customer journey mapping, campaign architecture development, campaign brief, campaign idea, and report card development, followed by execution across marketing channels.
Understand how video can best serve your business with a strategy that aligns video to business goals, the competitive landscape, and your customer journey.
Develop a compelling, relevant and distinct thought leadership platform for your company, business unit or product’s marketing communications through our process including business ambition alignment, competitive analysis, customer journey mapping, and platform idea development.
Hone in on the messages that will make your product or solution resonate best through competitive analysis, customer journey mapping, and positioning exploration.
Narrative development around company, business unit or product launches used to inform a wide range of marketing communications notably media and analyst relations.
Impactful storytelling and beautiful design for speeches and presentations for all internal and external needs including Board and ELT presentations, Executive Briefing Center and customer presentations, virtual events and webinars. We can help from Day 1 with organization, storytelling and scripting, or take drafted undesigned content to deliver a final polished product ready for prime time.
Exceptional and impactful video creative in any format and any style for use across the marketing spectrum. From live action to motion graphics, pre-rolls for global distribution to one-off videos for limited use, we handle production from start to finish, from script writing, creative concepting, comp development and production.
Extraordinary responsive web and mobile sites, and web and mobile apps as part of an overall company or product marketing strategy, or as one-off campaign activations, including concepting, wireframing, design, development, testing and QA, and ongoing updates as needed after launch.
We can help you breathe life into your campaigns and sites through interactive assets, whether that be in-page elements that animate on scroll and offer users the ability to explore a product or solution, or by bringing static assets to life such as an interactive infographic or cost calculator. Our assets are designed to work inside popular enterprise CMS's including AEM. We handle ideation and copywriting through development and QA.
Development of videos, display ads and paid social ads including copywriting and creative.
Compelling event content strategies for owned events including customer conferences and tradeshows, customer councils, investor and industry analyst events, media events and press conferences, including business ambition alignment, competitive analysis, customer journey mapping, event theme, event format and agenda, general session and break-out session options, and report card development to measure success.
Speaker strategy aligned to business and event goals, event themes, and cultural zeitgeist or what’s trending among a core audience at the moment, that identifies third-party speakers most typically for general sessions / keynotes, including standalone keynote speakers or TED Talk-style speakers, panels including panel participants and moderators, and where needed internal subject matter experts, executives and partners and customers aligned with an event content strategy.
Virtual events have taken on new importance in today's marketing mix. Willis Collaborative has extensive expertise in translating marketing objectives into compelling virtual event strategies that best address the challenges and opportunities of the virtual format. We'll work with you to develop a program best suited to your marketing needs while helping you navigate the unique production requirements we face today.
Narrative development for senior executive keynotes and presentations at conferences and tradeshows, investor and industry analyst events, media events and press conferences including listening sessions, framework development, narrative refinement, and stakeholder reviews aligned with business and event goals and resulting in a polished script.
All graphics for keynotes and presentations in any format desired from creative concepting to final graphics for live shows and virtual productions, usually tackled in parallel to the tail-end of the narrative development process.
Event-focused video creative including walk-in loops, opening videos / sizzle videos, product sizzle / launch videos, and customer case study videos / interstitials. Our deep understanding of complex subject matter allows us to do the heavy lifting in the scripting process instead of already overloaded internal teams.
From pre-production scripting, filming in studio and virtually, through post production to final files, Willis Collaborative has extensive experience in virtual event production. We can help you navigate the production hurdles all businesses face today in order to deliver a memorable virtual event that exceeds expectations.
Willis Collaborative is often brought in to help with major customer conferences and tradeshows to help bridge the gap between event agencies and the client, providing sound creative direction backed with a thorough understanding of the client’s business and products, business and event goals, and alleviating overloaded internal teams.