Fueling event attendance with extraordinary speakers at the inaugural Dell EMC World
Using a “sneak peek” media strategy to drive stunning coverage for Sulon's VR + AR HMD
Starting a gaming movement with the Radeon RX Series graphics global launch
Event IQ: Building an app to measure the success of your events
Establishing AMD’s VR leadership at the Game Developer Conference
Kicking off keynotes right at Dell World 2015
Delivering distinctive creative for Dell’s Software-Defined Storage solutions
Executing a breakaway media strategy for OTOY and the NHL in VR
Bringing a new era of PC gaming to life for AMD’s Radeon graphics card launches
Producing powerful creative for Dell for a competitive channel event
Building a better content marketing hub
with AMD TechPulse
Ramping up rapidly to make Dell.com responsive
Communicating complex concepts for Dell’s FX Architecture
Helping OTOY & Warner Bros. bring Batman: The Animated Series to a whole new world in VR
Kicking off Dell World 2014 with an on-trend opener
Painting an inspiring vision of the future for Dell
Making media care about mainstream notebooks for AMD
Strengthening Dell’s storage sales with original creative
Spreading the word about OTOY, Jon Stewart, and HBO
Communicating the benefits of Dell cloud technology
Shaping industry perceptions at Dell’s analyst conference
Empowering the content creation community through a panoramic VR contest by OTOY and Oculus
Helping Heist stand out in the crowd through better brand positioning
Bringing a campaign to life on futureready.dell.com
Executing a media strategy to win “Best of Show” at SIGGRAPH for OTOY
Differentiating Dell with a future-ready exec comms platform
Bringing big data to life for Dell
Producing inspired pre-roll for Dell’s converged solutions
Bringing customers to Dell World with a winning speaker strategy
Delivering powerful proof points through video in Michael Dell’s Dell World 2014 keynote
Helping AMD visualize a new PC experience for press and customers
Infusing an executive keynote with energy through customer interstitials at Dell World 2013
Laying a strategic foundation ahead of AMD’s Radeon graphics card launch
Communicating customer value through walk-in videos at Dell events
Creating compelling collateral for Dell’s CIO Advisory Council
Launching Dell’s next-generation servers with style
Helping Dell seize the moment in an uncertain market
Helping OTOY advance the science of VR with light field capture


Willis Collaborative is a progressive marketing and communications consultancy for progressive marketers. We develop novel cross-channel strategies, create distinct narratives, and produce brilliant and inventive creative. We bring exceptional insight into the modern marketing and communications landscape and a deep understanding of our craft and combine it with your unmatched knowledge of your business to create the most compelling and relevant work possible, and have it seen and heard everywhere that matters.

Willis Collaborative was founded by Will Willis, a 18-year PR and marketing veteran, as an answer to the diminishing value and deteriorating client service of big agencies. The name says it all: Collaborative. It refers both to our preferred way of working with clients, and to the various specialists we apply to particular aspects of the work. We’re equally at home leading marketing communications efforts from strategy through execution, or serving as a vital piece of your marketing communications puzzle, working hand-in-hand with you and your other vendors on projects and events. We’re not an agency. We’re a trusted partner. We care every bit as much about you and your company’s success as you do, and we hope you’ll give us the opportunity to prove that to you.





340 East 23rd Street, 7F
New York, NY



+1 917 679 3510